Monthly Archives: October 2013

Collective intelligence and Public Relations

Collective intelligence has a significant benefit relating to public relations practitioners, as the field pride individuals as being skilled networkers, which therefore results in effective communicators. The social media networks of twitter, Facebook, blogs and YouTube are all primarily based on collective intelligence and have also resulted in the change of the image of public […]

User- Generated Content

In what ways do professionals in your field use the growth of UGC and/or transmedia story-telling? Markets heavily rely on user-generated content in all aspects of their workplace. The use of user-generated content is essential to the marketing profession as it has strong relevance to any type of content that is being marketed to consumers. […]