Monthly Archives: November 2013

Where digital divide meets Advertising

The term digital divide is described as the divide in the world where people who have and don’t have access to the online world. It also distinguishes the” capability to use – modern information technology, such as the telephone, television, or the Internet”. (Rouse,2005). The divide is noticeable in people who live in cities and […]

Gamification & Marketing

  Gamification has been identified as the process of using gaming concepts and mechanics to help engage consumers and to also to drive a change in behavior. Marketing looks at this digital channel as a prime focus as this simple and effective concept can be seen to create increasing potentials for businesses themselves. “Gamification, or […]